A Bugs Take | Insects Affecting my Design

by Herald Ureña May 25, 2016

    After doing a short stint in Costa Rica, I headed out to freelance in Bangkok during late 2014, soon enough I landed in Singapore. These experiences didn’t have much in common in terms of projects given, but lately I’ve noticed a strange bridge between them, the fact that I’ve had to design things […]

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Putting the human back into ‘human-centric’ design

by Danielle Whitburn February 29, 2016
Blind

Screened devices, programs and apps are often touted as ‘human-centric’; after all, we exist in the middle of their screens. Swipe technology, rounded corners, and dimmed or faded lighting are purported to humanize the mediums in which we type words and interact with pixelated images and faces millions of miles away. Often, we can use […]

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How To Write a Product-Brief

by Yariv Sade August 1, 2015
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A product-brief is one of the most important elements in a product design project. The product-brief is a plan and a compass – it defines the product’s goals and attributes, and shows you where to go. The product-brief has a great impact on the product’s quality and character, and the project’s efficiency. The product-brief writing is […]

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Product Design – Functional or Styling?

by Kamila Miller May 11, 2015
apple

Good product design is more than looking “cool”; exciting, stylish products are not necessarily well designed. An experienced designer can’t see a conflict between the function of the product and its appearance. On the contrary, designers often use the functionality as a starting point for the external design, creating beautiful products that work…perfectly. If you […]

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Six Major Distinctions Many People Can’t Make Between Art and Design

by Will Gibson April 13, 2015
Production

This is a rudimentary question that gets overlooked by those who’ve been familiar with the two occupations and their distinctions. I’ve learned that it’s often for others to scratch their head when I inform them that I’ve got a Bachelor of Fine Arts degree in Industrial Design with a focus in Product Design. Do I […]

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The End of the Age of Squircle?

by Ralph Bremenkamp April 6, 2015
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  Simplicity is good. Yes, we’ve all learned this by now – we want our products intuitive, easy to use, easy to understand… human focused we say. Clean, sober and minimal as in Ive, Fukasawa or Rams. But wait – haven’t we forgotten something? Isn’t product design supposed to communicate, to build up an emotional connection between the product […]

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Sketching, Product Design Presentation

by Roselien Steur November 23, 2014
OmslagSketchingPres

In this book we have shifted our focus from learning to sketch, to the context in which sketches can be seen. We will discuss several influential visual perception and visual language theories that can be of help in creating visual presentations in the product design process. Among others, we will discuss the Three brain theory, […]

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5 Creative Uses of CNC Manufacturing

by Dean Ronnie August 7, 2014
CNC Chair

We have reached a point in technology where Computer Numerical Control machines – or CNC machines as they are more commonly known, are found in almost all of the manufacturing industries. From small scale operations to large organisations, it’s hard to find a section of manufacturing that doesn’t use automation in one form or another. […]

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Getting the Most Out of Your Design Internship  

by Jordan Maurice June 25, 2014
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Being an intern is tough. No matter where you work, whom you work with or what you are doing. You are dropped into an unfamiliar environment and expected to produce design content at a high level, and rather quickly. It’s almost become a rite of passage for design students to have an internship. Experiencing the […]

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