Redfish is a full service product development firm, committed to building loyal clients by developing identifiable opportunities for innovation that resonate with consumer needs. Close examination of user behaviors makes it possible to develop products that directly answer user needs. By observing and analyzing social patterns, Redfish achieves innovative solutions that tie the user emotionally to the product, and appeal to the user on a visceral level. Redfish achieves this goal by aligning all core constituents around a helical development team model, where design is used as the catalyst, transforming concepts into workable and profitable realities, thus designing high-impact strategic plans.