In this book we have shifted our focus from learning to sketch, to the context in which sketches can be seen. We will discuss several influential visual perception and visual language theories that can be of help in creating visual presentations in the product design process. Among others, we will discuss the Three brain theory, the Gestalt theory, Visual semantics, Visual rhetoric and perception itself. As in our previous books, theory is seen in practice by Case studies; presentations, pitches and portfolio’s of leading Design Studio’s.
A designer, especially an industrial designer, will spend a large amount of time communicating his or her ideas. At various moments in the design process a presentation of some kind is necessary. This can be for example an early progress report, or to support a moment of choice between concepts, or a fund raising, or to inform engineering, or a final presentation of the outcome or transfer of the project. Depending on the progress of the design, the ‘message’ is different and a specific kind of communication or presentation is required. Also the ‘audience’ of a presentation (design chief, client, stakeholder, etc) may require a specific approach in the way the design is visually communicated to them.
Insight is given in how to approach different kinds of visual presentation/communication in product design. In what aspects do presentations differ and how can you ‘formulate’ your content in order to get your message delivered.
You can order the book HERE
About the author:
Koos Eissen (Med) and Roselien Steur (MSc BA) are experienced lecturers at both University and Art Academy level. Koos Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering. Roselien Steur lectures at the Royal Academy of Arts in The Hague and specialises in design sketching workshops for professionals.