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Importance of Internships

An example of a design project where the placement student worked closely with the designers, contributing to the design development process with their own ideas. Ski Slipper is a product designed to help skiers carry their skies without damaging them.

Internships are one of the most important steps designers have to go through at some point in their budding career. In some cases, it may not be economically viable for a young intern; however, the experience gained far surpasses the short term economic woes.
Take 3 months of an intern (or placement) in a busy creative consultancy, in this time a hard working individual will be able to get the good ground knowledge of how a consultancy works, from the process of a design project to the general running of a creative business, not to mention gaining the confidence to participate in a working environment.
This article will cover the key aspects for employers and employees when considering placement students.



In any business there comes a time when, there is the need to garner fresh blood and new insight. Economically speaking it is not always viable to employ a fulltime member of staff. This is where interns provide the perfect solution for both the company and the individual. However, it is much more complicated than simply “hiring” a new member of staff. There are many different factors to consider when making such a decision.
As the employer, the key areas for the business is maintain a high level of creativity and productivity; therefore, the process of selecting a placement or intern is very similar to choosing a full time permanent employee.
So why do companies look for interns? There are many reasons, but one of the most important is they gain the services of a fulltime designer without having to employ someone on a permanent basis. This is a much more economically viable approach because it costs the company much less in the long term to hire a designer, whilst providing the trainee designer a useful experience in their starting career. It can also improve your current design philosophy and approach by harvesting the skill-set and fresh focus of the intern. However will the employer have to take on the role of teacher? Although they are not against helping and advising the intern they do not have the time to provide a class room environment. Therefore is the student a self starter and self motivator
What does the employer look for? Without the opportunity to look at previous work experience, the employer has to base their decision primarily from the students current skillset
Creativity – Being creatively practical. Ideas are good, but they have to be plausible or they are just ideas , what can you bring new to the table?

  • Ideation – concepts are key
  • Individuality – you have to stand out, for us to notice you.
  • Reliability – Can they be trusted to get work done, to turn up on time and to work on your own.
  • Personality – You could be the best designer ever, but if you don’t fit within the team you can’t be a team player. A sense of humour is good!
  • Commitment – Ability and willingness to improve and to learn new skills and knowledge to help them become product members of the team.
  • Technical ability – Portfolio! Portfolio! Portfolio!



As a student there are many different aspects you should consider before undergoing a placement. Often the first though is, “do I get paid?”. Although this is a important factor it should not be the main point to consider. What you gain from doing a placement is the first factor you should consider. The main reason for undertaking a placement is for the experience and knowledge you will gather during your time.
This goes hand in hand with the company you are looking for. Will the company you are applying to ,be able to further your studies and knowledge. There is no gain in doing a pointless placement just to say you have participated in one. However you must work with a company that is going to interest you with what they specialize in, or it could be a very long and tedious time for the student.
However doing a placement is very useful to a prospective graduate as it will give them further knowledge of the industry, which areas to specialize in for their final year and give them an appreciation of the working environment. It may also help them greatly in their future studies and working life.
So what are the personal views of an employer
“Internships are valuable within a creative consultancy, we have had students in the past who have helped to create ideas and deliver high quality solutions (to a level that would be expected from an experienced graduate) on some very important projects. This has been achieved by them utilizing their skills they have developed at University and the experiences they have gained whilst being with the company. The main benefit of internships, from a business sense, is that they offer a cost effective means of skilful employment.“

Tom Reynolds Senior Designer:
“Placements are probably the most important thing you can do while studying ( apart from getting an amazing grade! And having fun) having done my degree but not a placement I have struggled to get employment within the design industry. I was at university during the worst part of the recession when small firms and big businesses were going bust, and were taking on nobody, not even placement students. Then having completed my degree and being thrust into the world of work, I quickly found out how important work experience is. No matter what degree, or job. However all is not lost, I’m currently doing a placement at Wares Product Design and I have noticed an increase in interest from employers so all is not lost. I just need to get the right role for me!”
Nathan Parkin Industrial Designer:
So in conclusion are placements worth it for both parties? Yes most defiantly so, but only if both sides know what they are getting themselves in for and make the right decisions, for them.


About the author: Phil Reilly writes for Wares Design , a product design agency that specializes in innovation. We mix technical expertise with the ability to think creatively. Successful product design is born from an understanding of three main factors: people, markets and technology. With a product design studio based in Sheffield, South Yorkshire, Wares works with clients across the UK and internationally. Our work has developed a reputation for creativity and commercial success.

{ 7 comments… add one }
  • TerraMan September 12, 2011, 6:25 pm

    I think internships are great for both parties invloved however…What happens when you spend 3-4 months with an intern, show them aspects of your buisness, how you design, your methodology, etc and then they leave and go work for your competitor? Now your competitor has an employee that you trained and knows your buisness.

  • Alex Cotterill-Drew September 12, 2011, 10:48 pm

    Internships are the backbone of post-university education, as I see it. I have been in a paid internship in a leading London Design Consultancy for over a month, working on multiple projects from leading brands and generating products and ideas that are original and marketable. Getting thrown in at the deep end to further my skillset has definately helped me to understand the Industry I waited so long to get into.

  • Nathan Parkin September 13, 2011, 2:48 pm

    Hey alex good to hear things are going well for you! Internships are great!, and seeing as I co-wrote the article, I am much inclined to agree with you!

  • material handling equipments October 14, 2011, 10:31 am

    Agree with the author’s views. material handling equipments

  • pranit April 14, 2018, 12:10 pm

    internships can play a huge role in giving you a competitive edge. An internship gives student and new grads the real-life exposure they need into the corporate world. It gives students a glimpse into any challenges he/she will be facing when they pursue their career. Thank you for sharing this!

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