The three principles and the examples Don is talking about can be found back in his book ‘Emotional Design: Why we love (or hate) everyday things‘ , which contain some interesting insights to create designs that please people.
According to Don, design can be perceived in three ways:
– Visceral experience; is about the appearance, touch and feel of a product
– Behavioral level; is about the interaction between a user and the product (function, performance, usability)
– Reflective experience; is about the meaning of a product, the message the product sends out to others
If your design succeeds well on these three levels of experiences, then your design must make people happy right?
Enjoy the video!
Personal Site of Don Norman