Don Norman: The three ways that good design makes you happy

by Waikit Chung on March 31, 2009

TED.com has just published a video from 2003 in which Don Norman, a cognitive scientist and design critic, is explaining how designs can make people happy in three ways.

The three principles and the examples Don is talking about can be found back in his book ‘Emotional Design: Why we love (or hate) everyday things‘ , which contain some interesting insights to create designs that please people.

According to Don, design can be perceived in three ways:

– Visceral experience; is about the appearance, touch and feel of a product

– Behavioral level; is about the interaction between a user and the product (function, performance, usability)

– Reflective experience; is about the meaning of a product, the message the product sends out to others

If your design succeeds well on these three levels of experiences, then your design must make people happy right?

Enjoy the video!

Download and read the prologue from his book in which he talks about three teapots, illustrating the three ways of perceiving design.

Personal Site of Don Norman

jnd.org

Recommended Books from Don Norman
Emotional Design: Why We Love (or Hate) Everyday Things
The Design of Everyday Things
The Design of Future Things: Author of The Design of Everyday Things

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