The video that made IDEO famous

by Waikit Chung on February 8, 2009

10 years ago ABC’s Nightline came to IDEO, which is one of the most famous design firms in the world, and wanted to see how IDEO makes innovation happen. ABC shot a 60 minutes video that covers the redesign of the old and familiar shopping cart in just 5 days.

This video is now being shared on youtube. Here are the three segments:

Also check out ‘The Power of Design‘ article

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