How To Write a Product-Brief

by Yariv Sade on August 1, 2015

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A product-brief is one of the most important elements in a product design project. The product-brief is a plan and a compass – it defines the product’s goals and attributes, and shows you where to go. The product-brief has a great impact on the product’s quality and character, and the project’s efficiency. The product-brief writing is […]

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Product Design – Functional or Styling?

by Kamila Miller May 11, 2015
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Good product design is more than looking “cool”; exciting, stylish products are not necessarily well designed. An experienced designer can’t see a conflict between the function of the product and its appearance. On the contrary, designers often use the functionality as a starting point for the external design, creating beautiful products that work…perfectly. If you […]

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Six Major Distinctions Many People Can’t Make Between Art and Design

by Will Gibson April 13, 2015
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This is a rudimentary question that gets overlooked by those who’ve been familiar with the two occupations and their distinctions. I’ve learned that it’s often for others to scratch their head when I inform them that I’ve got a Bachelor of Fine Arts degree in Industrial Design with a focus in Product Design. Do I […]

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The End of the Age of Squircle?

by Ralph Bremenkamp April 6, 2015
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  Simplicity is good. Yes, we’ve all learned this by now – we want our products intuitive, easy to use, easy to understand… human focused we say. Clean, sober and minimal as in Ive, Fukasawa or Rams. But wait – haven’t we forgotten something? Isn’t product design supposed to communicate, to build up an emotional connection between the product […]

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Sketching, Product Design Presentation

by Roselien Steur November 23, 2014
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In this book we have shifted our focus from learning to sketch, to the context in which sketches can be seen. We will discuss several influential visual perception and visual language theories that can be of help in creating visual presentations in the product design process. Among others, we will discuss the Three brain theory, […]

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